A flexible feature designed to improve player retention
DATA.BET, the sportsbook solution provider, has announced the launch of its new Bet Builder functionality as part of its growing sports betting offering. Initially available for football, basketball, and hockey, the feature has already been integrated by the company’s first partner operators.
Bet Builder allows players to combine multiple outcomes into a single bet, significantly enhancing engagement and personalization. For football, the tool also includes Player Props markets — enabling bets on individual player actions — which can be combined with standard or other customized selections. The same functionality will soon roll out to basketball, followed by further expansion across other major sports disciplines.
This feature is part of a continuous stream of enhancements to DATA.BET’s sportsbook solution, which already includes comprehensive coverage of sports, esports, and virtual sports, automated settlements, 24/7 trading, and seamless integration capabilities. Launched in early June, the solution stands out with access to over 50,000 monthly events, coverage of 63+ pre-match and 38+ live sports, and more than 1,000 betting markets. With additional features like Cashout, Video Streaming, and interactive Widgets, the platform significantly boosts the sportsbook experience for both players and operators.
“Bet Builder elevates the player experience by introducing more personalized and creative ways to engage with the betting process,” said Rostyslav Likhtin, Head of Product at DATA.BET. “As an enhancement to our newly launched sportsbook solution, it brings added value to operators and is already receiving positive feedback from early adopters.”
DATA.BET representatives will be attending iGB L!VE in London on July 2–3 to showcase the company’s expanded sportsbook solutions and meet with industry partners.
