With seven years of collaboration, the two companies combine Altenar’s sportsbook technology with Finnplay’s Titan platform, providing operators with an integrated and flexible infrastructure for regulated markets.

In an industry where new technology partnerships and integration announcements are constantly emerging, Altenar and Finnplay have a different story to tell: an established collaboration that has been delivering technology solutions to iGaming operators for around seven years.

Finnplay is a Finland-based B2B iGaming technology provider with a strong focus on regulated markets. Its Titan platform provides the core infrastructure for online gaming operations, including player account management, payments, casino, responsible gaming tools, and integrations with third-party technology providers.

Altenar, meanwhile, brings its sportsbook technology to the partnership, integrating it with Finnplay’s Titan iGaming platform. This is not a new integration based on future expectations, but an established technology relationship already supporting operators.

Together, the companies bring their core areas of expertise into one connected ecosystem: Finnplay provides the platform infrastructure, while Altenar delivers its specialist sportsbook solution.

Supporting Operators Through a Connected Technology Stack

For operators, a sportsbook does not function independently. It needs to connect seamlessly with player accounts, digital wallets, payment systems, responsible gaming tools, and the wider gaming operation.

This is where the Altenar and Finnplay combination delivers value.

Finnplay’s Titan platform provides the wider iGaming infrastructure and integrates a range of specialist third-party technologies. Altenar complements this environment with its dedicated sportsbook solution, giving operators access to specialist betting technology within an established platform.

This model allows each company to focus on its core expertise while providing operators with a more connected and flexible technology stack.

A Partnership with Experience Across Regulated Markets

The collaboration between the two companies has already supported operators across different regulated markets. One example is Lithuania, where 7bet went live on Finnplay’s Titan platform with sportsbook products powered by Altenar, bringing together betting technology and the wider iGaming ecosystem.

The partnership between 7bet and Altenar also demonstrates how localisation and a deep understanding of individual markets can deliver measurable results.

By tailoring its sportsbook to Lithuania’s betting culture, where basketball plays a particularly important role, Altenar helped increase player engagement. As a result, basketball accounted for almost 40% of turnover, while total monthly turnover increased by more than 400%.

The Value Is in the Combination

A successful technology strategy is about more than selecting strong individual products. Its real value also lies in how those solutions connect to create a more efficient operational environment.

In this respect, the Altenar and Finnplay partnership stands out across five key areas:

• Sportsbook expertise: Altenar provides dedicated sportsbook technology designed to support operators across different markets.
• Platform infrastructure: Finnplay delivers a comprehensive iGaming environment connecting sportsbook, player management, and other operational technologies.
• Flexibility: Operators can combine specialist solutions within an integrated ecosystem rather than relying on disconnected products.
• Scalability: An established technology foundation designed to support operators as their requirements and expansion ambitions evolve.
• Integration: Two complementary technologies supported by a working relationship developed over several years.

Seven Years of Technology Collaboration

After around seven years of working together, Altenar and Finnplay have demonstrated that their relationship goes well beyond a standard technology integration announcement.

The partnership is already supporting operators and showing how specialist sportsbook technology can work alongside a flexible iGaming platform within a single technology ecosystem.

Alejandro Casorla, Sales Director at Altenar, commented:

“Operators today are looking for technology partners that can give them both flexibility and confidence in the reliability of their wider platform ecosystem. Our long-standing collaboration with Finnplay allows us to bring together two specialist technologies in a way that is already proven in live operator environments.

Rather than having to choose between a strong sportsbook and a robust iGaming platform, operators can benefit from both, supported by an integration that has evolved and been tested over many years.”

Brian Forth, Commercial Director at Finnplay, added:

“At Finnplay, we believe operators should have the flexibility to choose the technology that best supports their business. Our long-standing partnership with Altenar is a great example of how this works in practice.

Over the past seven years, we’ve built a strong working relationship that goes beyond simply connecting two systems. Together, we can offer operators a proven combination of sportsbook expertise and reliable platform technology, helping them build and grow their businesses in regulated markets.”

As operators continue to seek greater flexibility in how they build their technology stacks, the ability to combine specialist solutions without compromising integration is becoming increasingly important. The experience shared by Altenar and Finnplay demonstrates how an established technology partnership can address these evolving needs.