FSB launches in-house pre-packed Bet Builder product

Award-winning sportsbook supplier adds additional revenue generating layer to its proprietary Bet Builder product.

February 1, 2024

Global sports betting platform provider FSB has rolled out a fully automated, pre-packed Bet Builder product onto its sportsbook platform.

The new product, powered entirely from FSB’s proprietary football pricing models, generates and
publishes an extensive selection of pre-built Bet Builder bets within individual matches.

Demonstrating the scale of FSB’s highly automated capabilities, the pre-packed Bet Builder odds
content will be integrated into almost 100,000 annual matches covering top-flight and lower league
action from multiple leagues across various continents in men’s and women’s football.

A multi-month, end to end collaboration between FSB’s Trading, Product and Quant teams, the pre-
packed Bet Builder has player/team props content within its core output and has been built with a
forensic focus on UX optimisation evidenced in a unique front end carousel display.

Mark Wilson, Sportsbook and Trading Director at FSB, said: “The exciting introduction of our Pre-
Packed Bet Builder product truly takes our football offering onto another level.

To maximise the potential of this product we are producing vast volumes of automated, pre-packed
betting content and it’s no surprise that initial data indicates margins north of 30% and increased
player LTV numbers across our partner community.

This new roll out is a further example of our unique and skilled capabilities in building innovative,
contemporary sportsbook technology products that position us as one of the leading B2B sportsbook

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