7777 gaming unveils exclusive partnership with Azerlotereya

January 29, 2024

Leading the way in innovative gaming experiences, 7777 gaming proudly announces a groundbreaking partnership with Azerlotereya, a prominent national lottery company of Azerbaijan serving the gaming community under the brands Azerlotereya and Misli.

7777 gaming goes live with the release of the first batch of five custom games tailored exclusively for Azerlotereya. The initial five games, inspired by the company’s most popular digital lottery concepts, such as Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives.

7777 gaming is committed to delivering a total of 20 custom games for Azerlotereya by the end of 2024. Each month, a new, specially crafted game will be added to their collection, offering players a unique and diverse selection.

Asya Raykova, Account Manager at 7777 gaming, shares insights: “We are thrilled to embark on this extraordinary journey with Azerlotereya. Crafting custom games is not just our expertise; it’s our passion. We’re eager to bring a fresh and exhilarating gaming experience to Azerlotereya’s audience, setting new standards in the digital lottery space.”

Azerlotereyа is with a rich history dating back to 2001. Through the brands Azerlotereya and Misli, the company has become a household name in lottery and sports betting. Visit to experience the excitement firsthand. The custom games will be available exclusively on the Azerlotereya platform.

Ayten Rzali, E-instant Lotteries Product Manager at Azerlotereya said: “This collaboration with 7777 gaming marks a significant step forward for Azerlotereya. We are thrilled to offer our players an exclusive array of custom games, each designed to provide an unmatched gaming adventure. This partnership exemplifies our commitment to delivering top-tier entertainment to our valued customers.”

At ICE London, 6-8 February, 2024, 7777 gaming will introduce a dedicated pack featuring 10 new games, expanding its diverse portfolio to an impressive 140+ games.

Meet 7777 gaming team during ICE London at stand N1-340.

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