The company expands its offering beyond traditional betting, lowering barriers to entry for a wider audience
DATA.BET, a tech-first sportsbook solution provider, has announced the launch of Prediction Markets, a new vertical that complements its content portfolio. This release enables operators to diversify their offerings with markets covering global events across politics, geopolitics, finance, technology, cryptocurrency, economy, culture, and weather.
As prediction markets continue to gain traction worldwide, DATA.BET has focused on reducing the structural complexity typically associated with exchange-based models. The company introduces clear pricing, fiat transactions, and an intuitive user experience. Unlike many existing market offerings, the solution operates within a familiar sportsbook framework, allowing users to place bets without navigating complex mechanics or relying on cryptocurrency, significantly lowering the entry barrier for both operators and end users.
The solution is built on a dedicated architecture that treats prediction markets as a standalone product within the platform. Rather than extending existing sportsbook mechanics or relying on workarounds, DATA.BET has developed a comprehensive ecosystem that includes VWAP and other advanced features, delivering functionality aligned with top-tier sportsbook standards. The update supports both binary and multi-outcome events, enabling operators to offer a wide variety of market formats.
In addition, the company highlights both existing capabilities and upcoming enhancements, including:
• combo bets alongside single bets
• a simplified interface for fast and intuitive interaction
• dedicated event pages with full market visibility, including probability bars, volume data, and resolution conditions
• cashout functionality and fast-settled markets
• optimized betting limits with slippage-aware mechanics
Yurii Berest, CEO of DATA.BET, stated that the launch represented a technically complex challenge successfully addressed with a strong focus on usability. He added that prediction markets will continue to grow in momentum, but the key differentiator will be how effectively they are adapted to sportsbook and casino environments. He also emphasized that by building this vertical as a standalone product, without merging it with sports, esports, or virtual content, the company ensures a clear structure and strong positioning for operators and platform providers.
The new vertical is now available via iFrame with no additional integration required for existing partners. For API clients, DATA.BET has ensured consistency with current endpoints, minimizing implementation complexity. With this launch, the company continues to strengthen its position as a technology-driven sportsbook provider, offering solutions adaptable to a wide range of business needs.
