SBC has announced a strategic partnership with the National Association of Games and Lotteries (ANJL) for SBC Summit Rio, bringing one of Brazil’s most influential industry bodies into the heart of the country’s leading event for the betting and gaming market.
The agreement has been formalised ahead of SBC Summit Rio, which will take place from 3 to 5 March 2026 at Riocentro in Rio de Janeiro. The event is set to welcome more than 15,000 delegates from Brazil and leading international sports betting and gaming markets, uniting operators, suppliers, regulators and investors under one roof.
Beyond SBC Summit Rio, the collaboration will extend across other key SBC events with a strong Brazilian audience, including SBC Summit Americas and SBC Summit in Lisbon, ensuring ongoing engagement with Brazil’s regulated ecosystem.
Founded in March 2023, ANJL represents companies that legally operate across Brazil’s lotteries, sports betting and gaming ecosystem. The association plays an active role in supporting the development of a transparent, ethical and well-regulated market, working closely with legislators and executive authorities to strengthen regulation, prevent capital flight and attract foreign investment. Its efforts are underpinned by a strong focus on consumer protection, responsible advertising and the fight against illegal gambling.
“ANJL continues to pursue its mission of representing the gaming industry in key forums, always defending a market committed to transparency, legality and the well-being of bettors,” said Plínio Lemos Jorge, President of ANJL.
“For ANJL, the partnership with SBC reinforces the commitment of our member companies to a legal and professional market. The exchange of experience between companies and specialists who are global references enriches the search for innovative solutions and promotes important debates that ultimately drive the development of the sector in Brazil and worldwide.”
Through the partnership, ANJL will benefit from a platform that amplifies its advocacy work, educational initiatives and engagement with the wider regulated ecosystem. The collaboration also supports ANJL’s broader objectives of promoting best practices, information sharing with authorities, and the professional development of the sector through training and knowledge exchange.
For SBC, the partnership strengthens relationships with Brazil’s most influential industry bodies and reinforces SBC Summit Rio’s position as the leading forum for senior decision-makers navigating the country’s regulated betting landscape.
“ANJL plays a central role in shaping Brazil’s regulated betting market, particularly around compliance, consumer protection and market integrity,” said Lucía Mouriño, VP Relationships LatAm at SBC. “Partnering with the association strengthens the quality of dialogue at SBC Summit Rio and ensures the event reflects the priorities, challenges and opportunities facing the industry on the ground.”
SBC Summit Rio will bring together 15,000 attendees for three days of networking, education and business development, featuring more than 150 speakers across multiple content tracks and specialist summits focused on affiliates and payments within Brazil’s regulated market.
