Latin America stands out as one of the world’s most commercially compelling yet complex betting and casino regions, driven by explosive player demand, mobile-led engagement and widely differing regulatory frameworks across countries.
On Thursday, 11 June 2026, Stage Five at SBC Summit Americas will host the Latin America Sports Betting & Casino track, bringing together operators, suppliers, regulators and technology leaders to explore how businesses can succeed in this fragmented and fast-evolving landscape. Sessions will focus on practical approaches to product design, technology deployment and market strategy that reflect the realities of operating across Latin America.
Delegates will examine how artificial intelligence is reshaping the user experience, what drives game success in mobile-first markets, and how regulation is progressing across the region. The track will also explore how lottery operators can develop modern, player-centric experiences to boost engagement.
Rasmus Sojmark, CEO and Founder of SBC, said:
“As more countries across Latin America embrace regulated gaming markets, success depends on understanding local player demands, building mobile-first product catalogues and applying technology in ways that enhance trust, safety and long-term engagement.
This track looks at how operators and suppliers can innovate to deliver great player experiences and build businesses that work across Latin America’s diverse markets.”
The track will open with the panel “The LatAm Betting Boom: Technology and the User Experience”, which will explore how technology is transforming the player journey across the region. Speakers will discuss how operators are using AI and machine learning to understand bettor behaviour, identify expansion opportunities and work with suppliers to create products suited to a mobile-first audience.
“The Future of Sports Betting in Latin America” will examine the region’s rapid growth in recent years, exploring how regulation, mobile technology and rising investment are opening new opportunities, and where the strongest commercial potential lies.
The session “Mobile-First Design: Games Designed for Being on the Go” will highlight why mobile optimisation is central to performance in Latin America, and how suppliers are refining gameplay to meet the expectations of players who engage almost entirely via handheld devices.
Meanwhile, “Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America” will analyse how lotteries are modernising their platforms to allow participation across mobile, online and retail channels, integrating instant games alongside traditional draws to keep experiences varied and engaging.
Confirmed speakers across the track include Marcos Bonetti (Co-Founder & CMO, Appuesta), Ximena Martinez (Chief Marketing Officer, WPlay), Emilia Perez (Marketing Director LATAM, Rush Street Interactive), Andrea Rossi (Commercial Director, Betsson Group) and Pablo Viana Ruiz de Aguirre (Head of Latam, RETAbet).
The Latin America Sports Betting & Casino track is one of several dedicated tracks designed to help delegates navigate the region’s market, alongside Payments & Tech, Regulation & Compliance, Leaders and Player Protection tracks.
