BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has announced a new partnership with Meridianbet, a leading online sportsbook operator and part of the Golden Matrix Group (NASDAQ: GMGI).
Under the agreement, Meridianbet has integrated BETER’s esports and sports content into its platform, including the provider’s exclusive ESportsBattle tournaments and the popular Setka Cup table tennis series. The integration strengthens Meridianbet’s product portfolio and expands its offering for players seeking dynamic and fast-paced betting experiences.
Meridianbet has established itself as a key operator across Eastern Europe and continues to grow its presence in Latin America. As a result of this collaboration, bettors in markets such as Serbia, Bosnia and Herzegovina, Montenegro, Peru, and other regions can now access BETER’s fast-betting tournaments.
BETER delivers 24/7 exclusive live streaming, real-time data, and highly accurate odds across approximately 700,000 fast events per year, offering up to 50 betting markets per event with an average operator margin of 7.5% or higher. Its esports portfolio includes ESportsBattle competitions in eFootball, eBasketball, eHockey, and eTennis, while its sports offering features the Setka Cup table tennis series, the BSKT Cup basketball league, padel tennis, and coverage of official cricket tournaments and leagues worldwide.
Commenting on the partnership, Gal Ehrlich, CEO of BETER, highlighted the agreement as an important milestone in the company’s global expansion strategy, noting the growing demand for fast-betting content and Meridianbet’s strong alignment with BETER’s vision.
For Meridianbet, the collaboration further enhances its ability to meet evolving player expectations. Zoran Milosevic, CEO of Meridianbet, emphasized that BETER’s fast-betting portfolio responds directly to bettors’ increasing appetite for action-packed and engaging betting experiences.
Through this partnership, BETER and Meridianbet aim to deliver high-quality, fast-betting content to a broader international audience, strengthening their positions in the global betting landscape.
