The discussion will bring together industry experts to examine regional regulatory challenges, opportunities in the Mexican market, and strategies that can help operators build more resilient businesses across Latin America.
SOFTSWISS, a global strategic partner for the iGaming industry, will host a LinkedIn Live panel titled “Brazil’s Wake-Up Call: How to Get LatAm Right” on November 19 at 16:00 CET.
The discussion will bring together experts from NOVOMATIC, Propane iGaming Agency in Brazil, Focus Gaming News, SiGMA World, and SOFTSWISS to explore what Brazil’s betting ban means for the rest of Latin America and how Mexico fits into a more diversified and resilient regional strategy.
In September 2026, Brazil banned online betting and casino games, less than two years after launching its regulated market. This situation highlighted the risks operators face when they rely on a single country to drive their business growth.
Starting with the lessons from Brazil, the panel will examine the wider regulatory landscape across Latin America, with a particular focus on Mexico as a strategic alternative for operators looking to expand across the region.
Key Questions to Be Addressed
During the discussion, the experts will explore several important questions shaping the future of the iGaming industry in Latin America:
- Does Brazil’s ban signal wider regulatory risks across LatAm?
- What does it take to enter Mexico, and how does the market compare with Peru and Chile?
- How can operators adapt their products, payment methods, and acquisition strategies to local player preferences?
- Where should operators invest beyond Mexico to balance growth opportunities and regulatory risks?
Through this initiative, SOFTSWISS aims to bring together business leaders, operators, and industry media to share practical insights into entering the Mexican market, competing locally, and building sustainable businesses across Latin America.
Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, commented:
“Brazil has shown how quickly a market can change, even after regulation. The lesson for operators is not to leave LatAm, but to build a portfolio of markets rather than a single bet. Mexico is a natural next step for many, but it rewards those who localise payments, products and acquisition from day one.”
Free Registration and Industry Participation
The panel will be open to all iGaming professionals, with free registration available to those interested in joining the live discussion.
Participants will also have the opportunity to submit LatAm-related questions in advance, which the panellists will address during the session.
As additional market insight, SOFTSWISS also highlights its 2027 iGaming Trends report, prepared in partnership with WorldGaming (formerly Clarion Gaming). The report examines market structures and regulatory requirements across key iGaming markets, providing further insights into the opportunities and challenges shaping the sector.
