The executive joins the company’s commercial team to drive regional expansion and develop strategic partnerships with sportsbook operators.
Altenar, a sportsbook solutions provider, has announced the appointment of Nicolás Seccatore as its new Sales Manager for Latin America, strengthening its commercial team as the company continues to expand its presence across the region.
In his new role, Seccatore will help drive Altenar’s commercial development across Latin American markets, focusing on establishing strategic partnerships with tier-one operators and prominent regional brands.
He brings extensive experience in commercial strategy and sportsbook operations within the iGaming industry. His background includes identifying business opportunities, scaling enterprise-level operations and helping companies strengthen their positions in highly competitive markets.
Altenar aims to support this regional growth through its sportsbook solution, which offers flexible trading tools, detailed player-level insights and fully customisable betting experiences. These features enable operators to optimise profit margins, maintain operational stability and develop their businesses sustainably.
Commenting on the appointment, Diego Salas, Sales Director at Altenar, highlighted the value Seccatore will bring to the company’s commercial development across the region:
“Nicolás’s appointment strengthens our commercial capabilities in Latin America. His understanding of local markets, combined with his experience in sportsbook operations and commercial strategy, will be valuable as we build new partnerships across LatAm.”
Meanwhile, Nicolás Seccatore, Altenar’s new Sales Manager for Latin America, expressed his enthusiasm about joining the team and contributing to the company’s regional expansion strategy:
“I’m thrilled to join the Altenar team as part of its expansion strategy across the region. Scaling in Latin America requires more than being the industry’s premier sportsbook platform. It demands understanding the dynamics of each country, navigating unique regulatory challenges, and aligning closely with each operator’s specific goals.
I’m looking forward to bringing my regional experience to the team, helping our partners strengthen their positions and achieve sustainable growth.”
With this appointment, Altenar reinforces its commercial structure in Latin America and its growth strategy across a region characterised by diverse markets and evolving regulatory frameworks.
