The initiative brings together regulatory affairs experts, former regulators and industry executives to promote collaboration, knowledge-sharing and dialogue across international gaming markets.
SBC has announced the establishment of a new Regulatory Advisory Board, bringing together experienced regulatory affairs professionals, former regulators and industry representatives to strengthen engagement between gaming regulators, licensed operators, lotteries, policymakers and industry associations.
The Board will be chaired by Andrew Gellatly, former Executive Director of AGCC, and will provide strategic guidance on SBC’s regulatory initiatives, help shape high-level discussions and identify emerging regulatory challenges across international gaming markets.
The initiative forms part of SBC’s broader commitment to creating opportunities for regulators, policymakers and industry leaders to exchange knowledge, address shared challenges and contribute to the development of sustainable regulated gaming markets.
Members of the Regulatory Advisory Board
The new Board will comprise the following industry professionals:
- Andrew Gellatly – Former Executive Director, AGCC (Chairman).
- David Foster – Group Director of International Regulatory Affairs, Entain.
- Yannis Xirotiris – Senior Director of Regulatory Affairs, Kaizen Gaming.
- Jon Polanec – VP Global Risk & Market Integrity, Super.
- Francesco Rodano – Head of Responsible Gaming, Allwyn.
- Charmaine Hogan – Global Head of Government Relations, Playtech.
- Jessica Feil – SVP & General Counsel, OpenBet.
- Morten Ronde – International Gambling Regulation & Strategy, Nordic Legal / Former Danish Regulator.
- Eleonore Para – Public Affairs Consultant specialising in gaming / Former Gaming Regulator.
The Board will also include Rasmus Sojmark, CEO & Founder of SBC, and Andrew McCarron, Managing Director of SBC, with Eve Hartley, SBC’s Head of Legal, serving as Secretary.
Regulation at the centre of international industry dialogue
Commenting on the establishment of the Board, Rasmus Sojmark, CEO & Founder of SBC, highlighted the importance of regulation in shaping the industry’s future and the need to create opportunities for dialogue among its key stakeholders.
“Regulation is one of the most important factors shaping the future of our industry. Across Europe, North America and other international markets, we are seeing increasingly complex discussions around taxation, licensing, player protection, illegal gambling and the sustainability of regulated markets.
SBC has always been about bringing the industry together, and we believe there is a real opportunity to extend that approach to regulatory engagement. We want to create an environment where regulators and industry leaders can have open, informed and constructive conversations about the issues that matter.
We’ve assembled an outstanding group of people who understand regulation from different perspectives, and their experience will be invaluable in helping us develop something that makes a meaningful contribution to the industry.”
Meanwhile, Andrew Gellatly, former Executive Director of AGCC and Chairman of the SBC Regulatory Advisory Board, emphasised the growing complexity of gaming regulation and the importance of cooperation across the sector.
“Gaming regulation is becoming increasingly complex, with different jurisdictions facing many of the same challenges around player protection, market integrity and sustainable growth.
The Advisory Board provides an opportunity to bring together experienced industry leaders, identify emerging regulatory challenges and encourage constructive dialogue between regulators and licensed operators. I look forward to supporting SBC in developing its regulatory initiatives across international markets.”
Upcoming regulatory forums in Europe and North America
A central priority for the Board will be supporting the development of the SBC Leaders Regulatory Forums, beginning in Amsterdam on April 19, 2027. The event is expected to bring together 350 senior decision-makers from across Europe’s regulated gaming industry.
SBC is also developing a North American edition in Toronto, which will gather 250 senior regulatory and industry representatives from the United States and Canada.
The initiative builds on SBC’s existing partnerships with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL), further reinforcing its commitment to regulatory education, collaboration and knowledge exchange.
Through the Advisory Board and its wider regulatory initiatives, SBC aims to establish an international platform for constructive dialogue between regulators and licensed gaming industry leaders, supporting the long-term development of responsible, competitive and sustainable regulated gaming markets.
