Wednesday, October 21 2026

FIRST.bet brings its cigar lounge to SiGMA World in Rome

FIRST.bet, a sportsbook technology provider, is bringing a different experience to SiGMA World in Rome this November with the launch of the first cigar lounge in the event’s history, offering delegates a dedicated space for meetings and networking away from the busy exhibition floor.

Located outdoors between Halls 4 and 6, the FIRST.bet Cigar Lounge will be open every day of the expo. Visitors can enjoy cigars, whisky, rum and comfortable seating in a more relaxed setting. The lounge is also marked on the official SiGMA World floor map.

Live tattooing will return as part of the experience. At SBC Summit Lisbon, more than 200 delegates left the FIRST.bet stand with a new tattoo. In Rome, two tattoo artists will be working in the lounge throughout the show, giving visitors the opportunity to take home a lasting souvenir.

The FIRST.bet team will be based in the lounge for the duration of the event, hosting meetings with operators and partners. Operators and platform partners are encouraged to book meetings in advance to secure priority seating, as availability is limited.

The FIRST.bet Cigar Lounge will be open to all delegates attending SiGMA World in Rome.

Book a meeting: https://first.bet/sigma-rome

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