The newly licensed operator, backed by a Baltic team, will use Digitain’s turnkey technology across sportsbook, casino, CRM, affiliate and payment solutions as it enters Estonia’s regulated market.
Digitain, a global sportsbook and iGaming technology provider, has announced a new partnership with LuckyBet.ee, an online sportsbook and casino operator recently licensed by the Estonian Tax and Customs Board (EMTA).
Under the agreement, Digitain will provide LuckyBet.ee with a full turnkey iGaming solution, powered by its iGaming platform and a comprehensive range of sportsbook, CRM, affiliate and payment solutions.
The partnership will enable LuckyBet.ee to enter Estonia’s regulated market with an integrated technology infrastructure, allowing the operator to focus its resources on understanding local players, marketing strategies and customer support.
The collaboration combines Digitain’s experience in iGaming technology and products with LuckyBet.ee’s knowledge of the Baltic markets and the requirements of the Estonian regulator.
Hamest Safaryan, Head of Sales Team for Central Europe at Digitain, highlighted the collaborative approach that has shaped the development of the partnership.
“We are excited to partner with LuckyBet.ee and to begin this collaboration in the Estonian market. Since the initial discussions, both teams have shared a strong and collaborative approach, working closely together towards the common goal of building a successful, long-term partnership. We are proud to have established this relationship and to work alongside the LuckyBet.ee team. We are committed to developing this partnership further and supporting LuckyBet.ee’s growth in Estonia.”
Romans Račko, Co-founder and Managing Director of LuckyBet.ee, said that obtaining the EMTA licence represents an important milestone for the company and its strategy of expanding into regulated markets.
“We believe the future of gambling lies only in regulated markets, and passing the EMTA licensing process was our way of proving to players and partners that LuckyBet.ee is a financially stable and technically reliable company. Estonian players have become very demanding about payout speed, mobile quality and, above all, security, so from the very start we needed a technology partner with a complete platform and real experience in regulated markets – and Digitain was the clear choice.”
Račko added that Digitain’s solutions will allow the LuckyBet.ee team to focus on the local market, product configuration and responsible gaming. He also noted that Estonia represents the company’s first expansion beyond Latvia, with further regulated markets across the Nordics already under consideration.
Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain, highlighted Estonia’s importance within the European iGaming landscape and the company’s growing presence in the market.
“Estonia is an important regulated market within the European iGaming landscape, and we are pleased to strengthen our position here through our partnership with LuckyBet.ee. The successful launch reflects our ability to support both new and established operators with the technology and product capabilities required to compete effectively in regulated markets. We are proud to contribute to LuckyBet.ee’s development and look forward to further strengthening our presence in Estonia.”
The partnership brings together multiple components of Digitain’s technology ecosystem to provide LuckyBet.ee with an integrated infrastructure from the start of its operations. The agreement also reflects both companies’ focus on developing their businesses within regulated markets, with an emphasis on sustainable, transparent and responsible operations.
