Mexico’s leading online casino and sportsbook keeps one of the country’s most recognisable sports broadcasters on board for a second year of campaigns.
Winpot, the online casino and sportsbook serving players and sports bettors in Mexico, has extended its brand ambassador agreement with renowned sports broadcaster Miroslava Montemayor for another year.
The renewal continues a partnership that began in summer 2025 and brought the Winpot brand in front of a national audience within weeks of its announcement.
Over the past year, Miroslava has fronted the operator’s television campaign, built around its best odds and guaranteed promise, while also supporting Winpot through social media content and a range of media activations.
The partnership has also coincided with one of the busiest sporting calendars in recent years for Mexican fans, including the summer’s major international football tournament taking place on home soil.
Miroslava Montemayor remains one of the most recognisable faces in Mexican sports media. She currently presents Champions League and Premier League coverage for TNT Sports Mexico, having previously anchored the Spanish-language edition of SportsCenter and presented NFL Live during her time at ESPN.
Winpot operates on the Wiztech platform and has built its presence in Mexico around a broad casino offering, competitive sports betting odds and payment methods designed to suit local players. Its portfolio includes slots, live dealer tables, instant-win games and a full sportsbook.
Yoni Sidi, CEO at Winpot, said:
“Signing Miroslava last year was one of the best calls we have made as a brand, and the reaction from players told us that very quickly.
“Sports fans in Mexico trust her, and that trust carries across to the brands she puts her name to. Keeping her with us for another year means we can build on what we started rather than go back to the beginning.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added:
“The first year went by in a flash and I have enjoyed all of it, from the filming days through to the messages I get from fans when the ads are on air.
“Winpot has looked after me from the start, and I like what the brand gives Mexican bettors, so signing on for another year was an easy decision. There is a lot more to come and I am ready for it.”
