The partnership expands RubyPlay’s presence across regulated European markets and marks its entry into Switzerland.
RubyPlay, a provider of premium content and engagement tools for the global iGaming industry, has entered the Swiss market for the first time through a new partnership with mycasino by Grand Casino Luzern, one of Switzerland’s leading online casino brands.
Under the agreement, mycasino will integrate a selection of RubyPlay titles, including Diamond Explosion® 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways® Cleopatra, Go High® Panda and Elephant Stampede SE. Titles from Koala Games are also planned to be added during a later phase of the partnership.
Since launching in 2019, mycasino, operated by Grand Casino Luzern, has established a strong position among Swiss players through its premium online casino offering and focus on innovation.
For RubyPlay, the partnership provides a new opportunity to expand its presence across regulated European markets and bring its game portfolio to players in Switzerland.
Dima Reiderman, CCO at RubyPlay, said:
“Entering Switzerland represents an important step for RubyPlay as we continue to strengthen our presence across Europe’s most established regulated markets, where quality, compliance and long-term partnerships are fundamental to success. Our ambition is to become a trusted partner for operators in the country, building long-term collaborations where we can support brands with a broader offering of games, engagement tools and innovation that drives sustainable growth.”
Reiderman added that the partnership with mycasino by Grand Casino Luzern provides RubyPlay with a strong foundation for establishing its position in the Swiss market and exploring further opportunities as the company continues to introduce its games to local players.
Wolfgang Bliem, CEO at Grand Casino Luzern, highlighted the range of content RubyPlay brings to the platform and the potential for the partnership to develop further.
“We were looking for a partner that could bring something new to our content offering while also giving us room to build over time. RubyPlay’s initial game selection, combined with the breadth of its wider studio ecosystem, gives us exactly that. We are pleased to introduce the titles to our players and look forward to developing the partnership further.”
The Swiss launch further expands RubyPlay’s European footprint and adds another regulated market to its international growth strategy.
