Gaming & Technology Expo (GAT) has officially confirmed the event that will mark its arrival in Brazil. The gathering will take place on July 29 and 30 at the iconic Jockey Club of São Paulo, a venue that blends tradition, culture, and entertainment, providing the ideal setting to introduce the expansion of the GAT Events circuit to the Brazilian and Latin American gaming industry.
The inaugural Brazilian edition represents a strategic milestone for the organization in one of the most dynamic gaming markets in the world. After one year of regulation, Brazil has already positioned itself among the top five gaming markets globally, becoming a priority destination for operators, suppliers, investors, and regulatory stakeholders.
GAT Official Launch Brazil will serve as a preview of a larger-scale event planned for the second half of 2027. The initiative aims to establish an international business hub focused on institutional dialogue, commercial exchange, and stronger connections among key stakeholders in the iGaming, online casino, and sports betting ecosystem.
As part of its expansion into the country, GAT Events has established a strategic partnership with Azul Play, a company with more than 20 years of experience organizing corporate events and multisector business exhibitions throughout Brazil and Latin America. The project is also supported by World Gaming Business as Media Partner, a brand associated with internationally renowned industry events such as ICE Barcelona and iGB.
This alliance strengthens GAT’s international presence, expands its reach within the Brazilian market, and connects the project with some of the most influential figures in the global gaming industry.
Over two days, GAT Official Launch Brazil will bring together leading industry executives in São Paulo, Latin America’s largest financial center, for an exclusive event designed to foster high-level networking, strategic discussions, and valuable business opportunities.
GAT Brazil Ambassadors
A distinguished group of industry professionals will lead the conference and panel program as official GAT ambassadors in Brazil.
Drawing on their extensive expertise and industry leadership, they will share insights into the current landscape and future direction of gaming and betting in Brazil.
The confirmed ambassadors include:
- Neil Montgomery
- Amilton Noble
- Bárbara Teles
- Ricardo Magri
- Plinio Lemos Jorge
- Bruno Omori
Commenting on the initiative, José Aníbal Aguirre highlighted the importance of these industry leaders in supporting GAT’s arrival in Brazil:
“The GAT Brazil Ambassadors are the cornerstone upon which we are building our arrival in this Latin American powerhouse. I am deeply grateful for their acceptance of our invitation. We are currently defining the key topics that will be addressed during the conferences and panels of this inaugural edition.”
Event Agenda
The program will begin on July 29 with an exclusive welcome dinner. Guests will enjoy an Iberian-inspired culinary experience presented by Vicky Barcelona, featuring a menu curated by Chef Edu Bonfim that brings together the flavors of Spain and Portugal.
On July 30, the official opening ceremony will take place at the Jockey Club of São Paulo, recognized as the world’s largest Art Deco complex, with the participation of distinguished guests, industry authorities, and key stakeholders.
The conference agenda will be led by the GAT Brazil Ambassadors alongside other invited experts, covering topics such as the challenges of online gaming, sports betting integrity, responsible gaming, the role of casinos in strengthening tourism, regulatory developments, and the future of lotteries.
The event will conclude with a special networking cocktail hosted by GAT Events and Azul Play, celebrating GAT’s arrival in Brazil through an experience inspired by the country’s culture, identity, and vibrant energy.
With a 27-year history of organizing B2B events for the gaming and betting industry, GAT Events has built a strong network of strategic gatherings throughout Latin America and the Caribbean, integrating conferences, trade exhibitions, and networking opportunities that support the industry’s sustainable growth.GAT Official Launch Brazil will officially pave the way for the major exhibition planned for 2027, through which the organization aims to position São Paulo as an international hub for gaming, entertainment, and technology, tailored to the unique opportunities of the Brazilian market.
