Award-winning provider BETER, known for its live streams, real-time data, and odds solutions for esports and sports betting content, will exhibit for the first time at SBC Summit Americas 2026, marking a significant milestone in the company’s expansion across the regulated US market.
SBC Summit Americas 2026 will take place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors. During the event, BETER will welcome delegates at Stand 813, where the company will showcase its fast-paced betting content and advanced sportsbook solutions.
Since entering the regulated US market in 2025, BETER has secured licenses and regulatory approvals in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky, strengthening its footprint across the country.
The company currently delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually, offering up to 50 betting markets per event and generating an average operator margin exceeding 7.5%.
Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis competitions. On the sports side, BETER offers the Setka Cup table tennis product and the BSKT Cup basketball league.
In addition, BETER provides its industry-leading Esports Odds Feed, covering more than 450 tournaments globally and over 40,000 pre-match and live events annually, powered by a team of in-house expert traders.
All exclusive BETER content is supported by the company’s Integrity team, which ensures strict fair-play standards through continuous monitoring and close cooperation with leading sports integrity organizations such as IBIA and ESIC, as well as sports federations.
BETER’s rapid growth in the United States, combined with the strong performance of its products and data quality, has also earned the company two nominations at the prestigious SBC Awards Americas 2026 in the categories Rising Star in Sports Betting and Live Gaming & Betting Product.
Those interested in meeting the BETER team can schedule an appointment through the BETER official website.
Gal Ehrlich, CEO of BETER, stated:
“We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months. Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.
We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”
Meanwhile, Chuck Robinson, CRO at BETER, added:
“Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.As we continue expanding across regulated US markets, we see significant opportunities to strengthen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing and new partners at our stand.”
