Leading sportsbook platform provider Altenar will attend the Gaming AFRIKA Summit 2026, taking place from May 4 to 6 in Nairobi, one of the most dynamic betting markets in Africa.
Kenya has emerged as a key market in the region, with industry revenues surpassing $100 million in 2024 and projections reaching approximately $831 million in 2025. Across the continent, Africa’s betting industry is expected to reach $17.63 billion, reinforcing its position as one of the fastest-growing markets globally.
A high-growth market facing structural challenges
Despite its rapid expansion, operators across African markets face several structural challenges that directly impact scalability and long-term sustainability.
These include fragmented and evolving regulatory frameworks, increasing tax pressure, and payment limitations, even in regions with strong mobile money adoption.
Additional hurdles such as infrastructure inconsistencies, varying levels of digital maturity, and intense competition in mobile-first environments further complicate compliance, scalability, and player retention.
Altenar focuses on flexibility and local adaptation
Against this backdrop, Altenar will attend the Gaming AFRIKA Summit 2026 to support operators in overcoming these challenges. With extensive global experience, the company understands the operational and technical demands required to succeed in African markets.
Yiannis Mamfredas, Head of Platform Account Managers at Altenar, emphasized that flexibility lies at the core of the company’s approach, particularly in markets where regulation, payment ecosystems, and player behavior evolve rapidly.
He noted that Altenar is well aware of the region’s key challenges, from compliance and taxation to localisation and retention. The company’s sportsbook platform is designed to address these through modular architecture, advanced risk management tools, and seamless integration with local providers.
This approach enables partners to scale efficiently, optimise performance, and deliver tailored user experiences that drive sustainable growth in highly competitive environments.
Meet Altenar in Nairobi
The Altenar team will be present in Nairobi during the summit, inviting operators and partners to discover how a premium sportsbook solution can support their growth strategies across Africa.
