The new feature allows players to place bets without leaving the live broadcast, enhancing real-time engagement and user experience.
DATA.BET, a leading sportsbook solution provider, has announced the launch of In-Stream Betting, an innovative frontend feature that integrates betting directly into the live streaming experience, allowing users to place wagers without leaving the broadcast.
With this new solution, players can access markets, odds, and bet slips directly within the stream, staying fully immersed in the event. Built with mobile users in mind, where the majority of bets now take place, the feature adapts seamlessly to modern user behavior.
The solution includes an on-demand overlay that players can toggle on or off at any point during the stream, providing a flexible and user-friendly experience.
In-Stream Betting addresses one of the core challenges of live betting: maintaining player attention. By removing the need to navigate away from the broadcast, operators can benefit from increased engagement, improved retention, longer betting sessions, and enhanced lifetime value. This ultimately drives higher betting frequency and increased operator revenue with minimal technical effort.
A key advantage of the feature lies in its ease of integration. As a frontend-based solution, it requires no backend implementation, significantly lowering the barrier to entry and enabling operators to deploy it quickly and efficiently. The feature is currently available upon request for clients.
In-Stream Betting initially launches with virtual sports, with plans to expand into additional verticals in the near future. When combined with DATA.BET’s in-house virtual content powered by algorithmic simulations, it delivers a seamless experience with near-zero latency, ensuring a continuous betting flow.
Rostyslav Likhtin, Head of Product at DATA.BET, said:
“In-Stream Betting is designed to meet players where their attention already is — inside the broadcast. For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen reduces the time it takes to place a bet, and that frictionless experience is exactly what builds long-term player loyalty.”
