FeedConstruct has announced the acquisition of worldwide exclusive betting data and streaming rights for the East Asia Super League (EASL) in a landmark multi-year agreement that marks a significant milestone for both organizations.
The partnership takes effect immediately, covering the remaining final matches of the 2025/2026 season, as well as full-season coverage in the years ahead.
EASL, widely regarded as the “Champions League” of men’s professional basketball in East Asia, brings together top-performing teams from leading leagues in Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, and Macau.
Through this agreement, hundreds of FeedConstruct partners worldwide will be able to deliver premium and exclusive coverage to their audiences. The rights extend across all global territories, with the exception of Hong Kong, and begin immediately with the highly anticipated 2025/2026 Quarterfinals, which tipped off on March 18.
Narek Harutyunyan, CEO of FeedConstruct, commented:
“Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for high-quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”
EASL Chief Executive Officer Henry Kerins added:
“We are thrilled to join forces with FeedConstruct in this landmark partnership. This collaboration reflects our strong commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league stands for. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and partnering with a company of FeedConstruct’s caliber and global reputation helps accelerate our mission to elevate EASL’s global presence.”
Kerins also emphasized that, while acknowledging the complexities of the betting industry, the league will approach this space thoughtfully and in full alignment with its values and stakeholders.
This partnership directly connects East Asian basketball with the global iGaming industry, enabling operators to tap into a highly engaged market that historically exceeds 100 million viewers.
With this strategic move, FeedConstruct strengthens its position as a trusted provider of sports data, streaming, and technology, further bridging the gap between the sports world and the global iGaming ecosystem.
