iGaming content developer Choice Gaming continues to strengthen its global presence with a portfolio spanning four core verticals: slot games, crash titles, instant formats and live casino, the latter powered through its dedicated division Kiss Division.
The company maintains direct oversight across all stages of production, including concept development, visual direction and release planning. This approach ensures creative consistency and strategic alignment across its growing product portfolio.
Collaboration-driven product development
A key component of Choice Gaming’s strategy is the integration of public figures and cultural collaborators directly into product design.
Within the crash segment, Evra Crash was developed in collaboration with former international football star Patrice Evra. The game incorporates his likeness, personality and competitive identity into both the structure and presentation of the title.
In the instant games category, the company launched Mono Choice, created in partnership with contemporary artist Alec Monopoly. The release embeds elements of the artist’s recognizable visual language and creative signature into the overall design of the game.
This collaborative model also extends into the live casino segment. As part of its cross-vertical strategy, the company introduced Evra Sic Bo, a live table game that integrates Patrice Evra’s identity into the player experience.
AI-powered live casino infrastructure
Through its Kiss Division, Choice Gaming operates an AI-structured live casino environment.
The Kiss AI Live Casino system replaces traditional physical studio dependency with digitally generated environments and AI-governed dealers. Operators can configure several elements of the experience, including dealer appearance, ethnicity, clothing, language, atmosphere and studio environment, without altering the core table structure.
The live casino portfolio includes multiple Sic Bo tables featuring dealers with varied visual identities and presentation styles, allowing operators to offer differentiated table experiences within a scalable operational framework.
Slot portfolio
The slot catalogue of Choice Gaming consists of internally developed titles designed for distribution across multiple markets. Each release follows a clearly defined concept and visual framework, avoiding replicated layouts or re-skinned formats.
The company’s roadmap includes continued expansion of slot themes and design directions throughout the year.
Expanding crash and instant segments
Beyond collaboration-led releases, the crash and instant games categories continue to grow with titles built around streamlined mechanics, distinctive visual identities and structured gameplay positioning within their respective formats.
Through this strategy, Choice Gaming continues scaling across multiple iGaming verticals while maintaining internal control over production, creative direction and the integration of strategic collaborations across its ecosystem.
