The agreement includes iGaming solutions to support expansion in Brazil and strengthen the company’s presence in key regulated markets.
Super Technologies, through its leading commercial brand Superbet, has strengthened its long-standing relationship with Sportradar AG (NASDAQ: SRAD) by signing a strategic agreement designed to accelerate its global growth strategy and reinforce its position as an international entertainment brand.Under the agreement, Super gains access to the full suite of products from Sportradar’s market-leading betting portfolio in return for a committed annual spend.
The client-centric model provides flexibility, enabling Super to adjust products and services in line with its evolving business needs.In priority, highly regulated European markets, Sportradar will enhance the sports betting experience for Super’s customers by delivering innovative solutions aimed at driving in-play betting and increasing engagement.
The agreement also supports Super’s expansion in Brazil, the largest market in Latin America and one of the top five globally. As part of its growth strategy in the country, Super will leverage Sportradar’s iGaming and engagement solutions to deliver personalized content and scale its offering.
Luke Saunders, Director of Sports Partnerships at Super Technologies, stated that strengthening this strategic partnership reinforces a relationship that has significantly contributed to the company’s consolidated growth across European and Latin American markets. He emphasized that in its ongoing commitment to delivering the best entertainment experience for customers, Sportradar has proven to be a reliable and resourceful partner.Eduard Blonk, Chief Commercial Officer at Sportradar, noted that for more than a decade the company has supported Super Technologies by aligning its solutions with the operator’s evolving business needs.
He added that this wide-ranging agreement ensures Super has the products and services required to achieve long-term success.Through this expanded partnership, Super Technologies further advances its international roadmap and solidifies a key collaboration to sustain growth in competitive and regulated markets.
