SPRIBE, the studio behind the world’s number one crash game, Aviator, has signed Michael Bisping as its latest global brand ambassador.
Under a one-year agreement, Bisping — former Middleweight Champion of the Ultimate Fighting Championship (UFC) — will promote Aviator to his extensive international fan base through a series of high-impact campaigns and marketing activations.
The partnership is designed to further accelerate awareness of Aviator, which now attracts more than 72 million unique active players per month. The deal sits within a broader multi-year, multi-million-dollar marketing agreement between SPRIBE and the UFC.
As part of the collaboration, Aviator branding appears inside the iconic Octagon during Fight Night and PPV events, while also supporting a dedicated brand ambassador fund that enables partnerships such as the one with Bisping.
A true pioneer of mixed martial arts, Bisping made history as the first British fighter to win a UFC Championship. Since retiring from competition, he has successfully transitioned into a leading media personality, serving as a UFC commentator as well as an actor and podcaster with a strong global following.
His charisma, resilience and relentless mindset align seamlessly with Aviator’s core DNA — a game built around split-second decisions, high-stakes excitement and adrenaline-fueled gameplay.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Michael Bisping is one of the most legendary UFC fighters and a true icon of the sport with a large and loyal international fan base.
“We are thrilled to be working with Michael to bring Aviator to his fans and offer them an experience that’s almost as exhilarating as stepping into the Octagon.
“We’ve got some knock-out campaigns lined up with Michael and our growing roster of Aviator brand ambassadors as we continue taking the game to new heights.”
Michael Bisping added: “I’ve always been about taking on the next big challenge, and Aviator is exactly that.
“It’s fast-paced, high-intensity and demands the kind of nerves of steel I relied on every time the Octagon door closed.
“SPRIBE is a brand that thinks big and moves fast, which makes this partnership a perfect fit. I’m excited to introduce my fans to the game and show them why Aviator is currently the number one crash game in the world. It’s going to be a wild ride.”
Today, Aviator is live with more than 6,000 online casinos and sportsbooks worldwide, generating over 400,000 bets per minute and reinforcing its position as the leading crash game in the global market.
