Pragmatic Play, a leading iGaming content supplier, is set to unveil its 2026 multi-vertical product roadmap at ICE Barcelona, highlighting major new slot releases, Live Casino launches and the latest season of its industry-leading Drops & Wins promotional tool.
The exhibition marks the beginning of what promises to be another standout year for Pragmatic Play, following a record-breaking 2025 in which the provider launched over 100 network slots, expanded its dynamic game show portfolio, and entered a new vertical with its arcade collection.
Visitors will experience a show-stopping stand, spanning more than 1,750m², featuring 100 screens powered by over 150 million pixels, including two giant displays that bring Pragmatic Play’s characters to life. The centrepiece is a striking candy cascade featuring over one tonne of sweet treats, alongside a dedicated Pragmatic Play Sports zone showcasing iconic football memorabilia.
Over the past 12 months, Pragmatic Play has strengthened its localisation strategy, rolling out more than 150 new live dealer tables, with 55 tailored to specific markets, supported by the opening of new studios in Serbia and Colombia. This growth has been further enhanced by Smart Studio technology, delivering over 800 bespoke tables for leading operators.
Live Casino remains a core focus for the business. Following recent studio launches in Serbia and Colombia, Pragmatic Play plans to open additional Live Casino studios in 2026, including one in Brazil.
Pragmatic Play’s extensive portfolio will be showcased across stands 2P30, 2P50 and 2P70, featuring headline slots Jelly Express and Sugar Rush Super Scatter, Joker’s Jewels Hold & Spin, the latest iteration of a timeless franchise, and Zeus vs Hades – Gods of War 250, the sequel to its hugely successful 2023 release.
The provider will also debut Gates of Olympus Roulette, taking its popular Greek mythology IP into a new vertical. This joins a stellar Live Casino lineup including Color Game Bonanza, Crystal Roulette, and the all-new Flow Blackjack tables, designed to reimagine the classic game through a contemporary lens.
Alongside its core verticals, Pragmatic Play will highlight additions to its arcade portfolio, including Plinko+ and Chicken+, a fast-paced retro-style title built around simple gameplay and risk-reward cash-out mechanics.
Further strengthening its offering, Pragmatic Play will spotlight the latest season of Drops & Wins, offering up to €25,000,000 in Weekly Wheel Drops and Daily Tournaments, the largest provider-funded prize pool in the industry.
Pragmatic Play Sports will also be present, showcasing its rapidly expanding sportsbook offering. Highlights include an exclusive Q&A with football legend Clarence Seedorf on Monday, January 19 at 2pm, hosted by Sky Sports presenter Polly James.
Pragmatic Play’s presence at ICE Barcelona outlines its ambitions for 2026, as it continues to push boundaries in betting and gaming innovation while setting new industry benchmarks.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said:
“2025 was a landmark year for Pragmatic Play, with our multi-vertical strength reflected in record player activity and the receipt of 39 industry awards.
“2026 is shaping up to be another exceptional year, and it all starts at ICE Barcelona. We’re excited to showcase our newest games and demonstrate how we plan to deliver bigger, bolder and more exciting experiences for our partners and their players.”
