The collaboration expands Player Props and supports DATA.BET’s strategy across key competitions such as the NBA.
DATA.BET, a trusted sportsbook solution provider, has entered into a strategic partnership with sports data supplier Odds Composer. Through this integration, additional basketball Player Props are introduced, expanding market depth and betting options across major competitions.
The partnership broadens DATA.BET’s sports offering, adding more betting opportunities for high-profile tournaments such as the NBA. Released midway through the season, the new markets provide operators with additional tools to enhance their betting portfolios and cover a wider range of key in-game moments.
As a result of the integration, operators can now deliver broader coverage of major basketball events, build more flexible combinations within Bet Builder, and drive engagement during periods of peak demand. For players, the new Player Props create a more engaging betting experience by focusing on individual performances and specific in-game actions.
Player Props also support the continued development of DATA.BET’s Bet Builder, where individual player markets play a central role. By adding more basketball markets to its product roadmap, the company strengthens its overall sportsbook solution, offering operators a more comprehensive and premium betting product across both pre-match and live environments.
The long-term collaboration with Odds Composer underlines DATA.BET’s commitment to enhancing market depth and supporting sustainable growth for its clients across multiple verticals.
“Expanding our basketball Player Props is an important step in further improving our sportsbook solution,” said Otto Bonning, Head of Sales at DATA.BET. “This partnership allows us to offer more markets, and by strengthening Bet Builder functionality, helps our clients deliver a more engaging and profitable betting experience while remaining competitive.”
Kevin Liivamägi, CEO and Co-founder of Odds Composer, added: “This partnership enables DATA.BET to integrate our basketball Player Props into its growing sportsbook. Our goal is to provide reliable player markets for major competitions, allowing operators to offer deeper coverage during the most important stages of the season.”
