BETER, the award-winning provider of fast-betting content and data for esports and sports, has announced a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.

Through this collaboration, FIRST will integrate some of BETER’s most popular products, starting with ESportsBattle tournaments in eFootball and eBasketball, along with the world-renowned Setka Cup table tennis competitions.

BETER stands out by delivering 24/7 live streaming, real-time data, and ultra-precise odds across approximately 700,000 fast-paced events every year, offering up to 50 betting markets per event with an average operator margin of over 7.5%.

Its esports portfolio features ESportsBattle tournaments in eFootball, eBasketball, eHockey, and the newly launched eTennis. On the sports side, the portfolio includes the Setka Cup in table tennis, the BSKT Cup basketball league, GTR Cup tennis tournaments, padel tennis, and extensive coverage of official cricket tournaments and leagues worldwide. All of BETER’s offerings are built on the highest standards of fairness and transparency, backed by partnerships with ESIC and IBIA.

Meanwhile, FIRST – Best in Sports delivers a fully managed, high-performance sportsbook designed for speed, scale, and precision. With a focus on sportsbook expertise, FIRST helps operators in LatAm, Europe, and Africa compete at Tier-1 level from day one by combining sharp pricing and risk management, deep trading knowledge, regional expertise, and fast deployment to accelerate growth.

Both companies were recognized at the recent SBC Awards, where BETER received the Silver Award for Live Betting Product and FIRST was named Sportsbook Supplier of the Year.

Gal Ehrlich, CEO of BETER, said:

“The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. We’ve started by integrating some of our most in-demand products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they’re looking for. This is a great partnership, and our teams are excited about the opportunities ahead”.

Tom Light, CEO of FIRST, added:

“BETER’s fast-betting portfolio is exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to compete head-to-head with the biggest brands in LatAm, Europe, and Africa from day one”.