Renowned live casino leader brings a strong track record in innovation, global expansion, and high-level management.
Live88, an award-winning provider of live casino content, has announced the appointment of Simon Field as its new Managing Director, a strategic move that strengthens the company’s international growth ambitions.
Field joins Live88 after two years as Director of Live Casino Strategy and Development at Bally’s Interactive, where he successfully led the launch of the operator’s live dealer studio in Rhode Island. With nearly a decade of senior leadership experience in the live casino sector, his career includes roles as Chief Commercial Officer (CCO) at OnAir Entertainment, Head of Commercial and Business Control at NetEnt, and Commercial/Business Controller at Evolution Gaming.
This appointment comes at a pivotal moment for Live88, which since its launch in 2024 has experienced significant growth through international partnerships, the release of premium live casino titles, and recognition with the Rising Star award.
Field’s arrival as Managing Director also marks the third high-profile leadership hire this year by Yolo Group. In July, Lara Falzon stepped in as CEO of the Group’s B2B brands, followed by the recent appointment of Will Fyler as Managing Director of Odds88, Yolo’s sports aggregation platform.
Lara Falzon, CEO of Yolo’s B2B brands, said:
“Welcoming Simon is a major milestone for Live88 as we continue our mission to reinvent the live casino space. His deep expertise in scaling global operations and proven record of delivering outstanding results make him the ideal leader to guide Live88 into its next phase. Live88 is all about elevating the live casino experience, and with Simon at the helm, we will continue pushing boundaries and exceeding the expectations of both partners and players.”
Simon Field, newly appointed Managing Director at Live88, added:
“Live casino thrives when it is bold, entertaining, and of the highest quality. Live88 has quickly established itself as a disruptor with a clear vision of transforming the vertical. I’m delighted to join such a creative and dedicated team as we work together toward a shared goal: setting a new benchmark in premium live casino entertainment.”
