The group’s new brand strengthens its presence in the sector and expands its portfolio with faster navigation, interactive features, and a high level of personalization.
Esportes Gaming Brasil has announced the launch of LOTTU, its newest digital betting and entertainment platform. Modern, bold, and interactive, the brand was created to deliver a faster, more personalized, and more efficient experience for bettors.
With this launch, the group now operates the maximum three brands allowed under the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. Alongside LOTTU, the portfolio also includes Esportes da Sorte and OnaBet.
Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group, stated:
“LOTTU reflects everything we’ve learned in recent years, but it also represents a real leap in performance and usability. It’s a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different betting profiles.”
With its proprietary architecture and high degree of customization, LOTTU offers greater flexibility for promotions, dynamic layouts, and a smoother user experience. The technology enhances opportunities for interaction and engagement, with strong emphasis on responsiveness and operational intelligence.
Marcela Campos, Vice President of Esportes Gaming Brasil, added:
“The arrival of LOTTU is more than just an expansion of our portfolio. It’s the embodiment of a brand that blends technology, design, and dynamism to deliver a truly differentiated experience. From concept to execution, every detail was created to connect with the modern bettor, who values agility, trust, and innovation.”
The system also integrates monitoring tools capable of proactively identifying early signs of risky behavior, redirecting users toward specialized support channels and reinforcing the group’s commitment to responsible gaming practices.
More than just expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the sector’s leading groups, with a strong institutional presence in Brazil’s sports and cultural scene. The group currently sponsors clubs such as Corinthians, Ceará, Ferroviária, and Náutico, while also supporting regional and cultural events including the Carnival, São João festivals, and the Parintins Festival.
