Genius Sports Limited (NYSE: GENI) has secured the exclusive official betting data rights for a select group of competitions within the European Leagues Association. As part of this multi-year agreement, Genius Sports will also deploy its GeniusIQ platform across European football.
The partnership includes 18 member leagues of the European Leagues Association and covers over 8,000 matches across 46 professional football competitions in Europe, spanning both men’s and women’s tournaments.
Leveraging its leadership in sports technology, Genius Sports has acquired the exclusive rights to capture and distribute official betting data for all these competitions to its global network of regulated sportsbook partners.
The agreement also involves the rollout of Genius Sports’ ground-breaking tracking technology and AI-driven GeniusIQ platform, which will power a suite of tools focused on team performance analysis, officiating accuracy, and fan engagement across European football.
This collaboration highlights the ongoing transformation of the sports data rights market, driven by technological advancements.
Genius Sports is a leading provider of live football content to the global regulated sports betting industry. The inclusion of the European Leagues strengthens its premium portfolio, which already features rights from the Premier League and French Ligue 1.
As part of a joint commitment to innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across Europe. Already in use in the Premier League, Belgian Pro League, and Danish Superliga, GeniusIQ helps leagues and clubs:
- Deepen fan engagement
- Enhance refereeing precision
- Unlock advanced performance insights
The platform is designed to future-proof the commercial value of official football data and lays the groundwork for long-term strategic collaboration across the sport.
Alberto Colombo, General Secretary of the European Leagues, commented:
“As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market and how technology is becoming an increasingly integral part of commercial agreements.”
Steven Burton, Chief Partnerships Officer at Genius Sports, added:
“This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners.
More importantly, it reflects a fundamental shift in the rights model, where technology investment reshapes traditional frameworks and creates longer-term opportunities for growth. By delivering the next generation of AI-powered solutions that leagues need, we’re strengthening alignment, expanding our competitive edge, and accelerating the next wave of innovation across European football.”
European Leagues members included in the agreement:
- Belgian Pro League
- Ligová Fotbalová Asociace
- Danish League
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie
- Finnish Veikkausliiga
- Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll
- Swiss Football League
About the European Leagues
The European Leagues Association unites 40 of Europe’s top professional football leagues, representing over 1,170 clubs across 34 countries. With more than 70 divisions and 80 domestic competitions organized each season, the Association plays a vital role in protecting and promoting the business and institutional interests of domestic professional football across Europe.
