UEFA and Sportradar Extend and Expand Partnership to Continue Providing Bettorsand Fans with Unparalleled, Innovative Engagement
11 July, 2024
Sportradar Group AG (NASDAQ: SRAD) and European Football governing body UEFA have announced a multi-year extension of their existing exclusive betting data rights agreement, expanded to include the non-exclusive right to distribute data to non-betting media.
Additionally, the agreement provides Sportradar access to certain advanced tracking. This enriched
data will enhance Sportradar’s cutting-edge AI products and services, enabling Sportradar to deliver
innovative technology solutions to its clients.
The agreement covers all UEFA Club and National team competitions. These include the UEFA
Champions League, UEFA Super Cup, UEFA Europa League, UEFA Conference League, UEFA Women’s
Champions League, UEFA Women’s EURO 2025, the European Qualifiers to the 2026 FIFA World
Cup, the European Qualifiers to UEFA EURO 2028, the UEFA Nations League, the 2025 & 2027 UEFA
European Under-21 Championships, and UEFA international friendly matches.
In total, Sportradar can now offer more than 900 high-profile matches each season, marking a nearly
33% increase from the previous cycle as a result of the new formats which will be introduced for
UEFA Club Competitions at the start of the 2024-25 season.
UEFA and Sportradar will also extend their long-standing integrity partnership of 15 years.
To support UEFA’s Anti Match-Fixing Unit, the cooperation includes dedicated intelligence and
investigation resources, robust and systematic bet monitoring, and education services to support the
prevention, detection and investigation of match-fixing.
Guy-Laurent Epstein, UEFA Marketing Director said: “Three years ago we embarked on a journey
with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the
table a wealth of experience in this field and we are delighted to be continuing this successful
partnership for the next three years. As part of the agreement, we will also be continuing our longstanding cooperation to protect the integrity of UEFA and our member associations’ competitions.”
Carsten Koerl, CEO Sportradar said: ”We are thrilled to expand our partnership with UEFA, offering
our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge
solutions and comprehensive data coverage. This agreement supports our strategic focus on
selectively investing in long-term rights across key global sports, enabling ongoing innovation and
enhancement of our offerings.”
