The sportsbook technology provider has launched its solution with Jugadon, one of Grupo Slots’ brands, strengthening its presence in Argentina’s regulated market.
FIRST.bet, a sportsbook technology provider, has gone live with Grupo Slots, an established operator group in Argentina’s regulated market.
The launch is now live on Jugadon, one of the group’s brands, with FIRST.bet’s sportsbook engine powering its online sports betting offering.
The partnership marks another step in FIRST.bet’s expansion across Argentina’s regulated betting market, following its earlier entry into the country through a separate operator partnership. With Grupo Slots now live, the company continues to expand its presence within Argentina’s provincial licensing framework, which represents an important growth area for FIRST.bet in Latin America.
Technology Adapted to the Argentine Market
Grupo Slots selected FIRST.bet’s sportsbook technology for its trading capabilities, risk management and localisation for Argentine players, all delivered through its fully managed sportsbook engine.
The partnership gives Jugadon a sports betting solution designed to meet the requirements of a regulated market while supporting the continued development of its online offering.
Tom Light, Founder and CEO of FIRST.bet, said the partnership represents another step in the company’s expansion in Argentina:
“Grupo Slots is an established, regulated operator group in Argentina. When a group like that brings in a sportsbook partner, it’s not about simply swapping vendors, it’s about trading and risk management that can actually hold up. That’s what we deliver, and it’s another step in how seriously we’re building out Argentina.”
Lucas Baffetti, Commercial Manager at Grupo Slots, highlighted the expected impact of the partnership for Jugadon:
“Choosing FIRST.bet’s sportsbook is a growth opportunity for Jugadon.bet.ar. It strengthens our gamification tools and improves the user experience, which we expect to translate into greater player loyalty. We are rolling it out as a joint effort, and that collaboration is what will allow us to make the most of FIRST.bet’s technology, with benefits across the entire value chain.”
The launch with Grupo Slots further expands FIRST.bet’s presence among operators in Argentina and adds to its international client base using the company’s technology to power their sports betting offerings.
