The new positioning concept draws on more than two decades of experience and player knowledge, reflecting the company’s approach across its technology, product ecosystem and operator solutions.
Digitain has introduced “We Know the Player”, a new brand positioning concept designed to put player understanding at the centre of its proposition and reflect this approach across its technology, product ecosystem and operator solutions.
For more than two decades, Digitain has developed technology for the iGaming industry across different markets, products and player journeys. According to the company, this experience has resulted in more than a broad technology portfolio. It has also built a body of knowledge around how players make decisions, interact with products and respond to different experiences within gaming platforms.
The “We Know the Player” concept is built around that accumulated experience and focuses on understanding player behaviour, needs and expectations, including their desire for greater personalisation and control, as well as the factors that can influence engagement and retention.
A New Dimension to “Built to Lead”
The new concept adds another layer to Digitain’s existing “Built to Lead” brand statement.
While “Built to Lead” represents Digitain’s identity, ambition and drive to lead, “We Know the Player” explains what that approach is built on: experience, insight and understanding gained through more than two decades in the industry.
Ani Mkrtchyan, Chief Sales Officer of Digitain, commented:
“For more than two decades, every market, product and player journey has taught us something. ‘We Know the Player’ reflects that accumulated understanding. It is about knowing the person behind every interaction and using that knowledge to build better technology for our partners. That is what gives real meaning to ‘Built to Lead.’”
For Digitain, understanding the player also means recognising risk, supporting responsible play and identifying situations where greater protection may be required.
Through “We Know the Player”, Digitain aims to reinforce its belief that better iGaming technology begins with a deeper understanding of the people who use it.
