The player acquisition and conversion optimisation company will take part as an exhibitor with its own stand, as the event prepares to bring together more than 600 iGaming professionals with a strong focus on the Latin American market.
BetterThanTraffic will join AffPapa Conference Cancun 2026 as an exhibitor from November 23 to 25, with the company set to showcase its solutions for player acquisition and conversion at stand N5.
The company focuses on helping iGaming operators make better use of website traffic generated by visitors who have not yet registered. Its technology analyses user behaviour to identify key moments when visitors are more likely to register or make a deposit, using real-time segmentation and scoring to support more personalised communication and offers.
BetterThanTraffic also works with affiliate-generated traffic, helping operators improve conversion rates and gain a better understanding of how visitors interact with their websites. According to the company, its approach can reduce FTD acquisition costs by between 15% and 35%, with higher reductions possible in certain cases.
Growing Interest From the LATAM Market
BetterThanTraffic said its decision to exhibit in Cancun comes amid growing interest from Latin American operators in its services, particularly those related to player acquisition.
The company previously attended AffPapa Conference Madrid, an experience that encouraged it to become more actively involved in the AffPapa community.
At the Cancun event, BetterThanTraffic plans to meet with both operators and agencies working in acquisition and performance marketing, with the aim of exploring partnership and business opportunities across the Latin American market.
“We have decided to attend the AffPapa Conference in Cancun because we’ve been receiving increasing interest from LATAM operators in our services, particularly in how we can support their player acquisition activities,” BetterThanTraffic said.
The company added that its experience in Madrid reinforced its decision to take a more active role in the AffPapa community, while its Cancun participation will allow it to expand connections with operators and agencies across the region.
AffPapa Conference Cancun to Bring Together More Than 600 Professionals
AffPapa Conference Cancun 2026 is expected to bring together more than 600 affiliates, operators and B2B providers from November 23 to 25, with a strong focus on the Latin American market.
The event will provide opportunities for meetings, knowledge exchange and new business connections across the iGaming ecosystem.
Yeva Avagyan, Head of Commercial at AffPapa, welcomed BetterThanTraffic as an exhibitor.
“We’re happy to welcome BetterThanTraffic to AffPapa Conference Cancun. Having the BetterThanTraffic team at the conference will give attendees a chance to learn more about practical ways to improve the performance of their traffic and connect with the people behind the solution,” Avagyan said.
