BetConstruct AI, the global provider of iGaming technology and services, has announced the appointment of Lena Yasir as its new Chief Executive Officer, marking a strategic move aimed at accelerating the company’s international expansion and strengthening its position as a leading technology partner for operators worldwide.
Yasir brings more than 20 years of experience in the global iGaming industry, with an extensive background in B2B commercial strategy, international market development, and building high-performing teams across both regulated and emerging jurisdictions.
Throughout her career, she has held senior leadership positions at some of the industry’s most recognized companies, including Play’n GO, Evolution, and OnGame Network. Most recently, she served as Chief Commercial Officer at Pragmatic Play, where she played a pivotal role in driving the company’s global B2B expansion and commercial success.
Widely respected for her direct leadership approach, strategic mindset, and deep understanding of operator needs, Yasir joins BetConstruct AI at a time when the industry is experiencing rapid transformation driven by technological innovation, automation, and artificial intelligence.
In her new role, she will focus on accelerating global revenue growth, advancing product innovation, and strengthening partnerships across the broader iGaming ecosystem.
Commenting on her appointment, Yasir expressed enthusiasm about the opportunity ahead.
“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time. I look forward to working alongside the team to drive growth, strengthen partnerships, and continue delivering innovative solutions that create value for our customers.”
The appointment reflects BetConstruct AI’s ongoing commitment to investing in world-class leadership as it continues to develop technologies that meet the evolving needs of operators and contribute to the future growth of the global online gaming industry.
