The global football legend visited Armenia to launch Kickoff Roulette and Marble Cup alongside CreedRoomz, in a partnership aiming to redefine the future of live casino entertainment.
The iGaming industry is welcoming another high-profile collaboration as Ronaldinho arrived in Yerevan to officially unveil a major partnership with CreedRoomz, one of the leading live casino entertainment providers.
The project combines global football culture with next-generation gaming technology to create a new immersive entertainment experience designed for both sports fans and online casino players.
As part of the collaboration, Ronaldinho made a special appearance at the CreedRoomz headquarters and filming studios in Yerevan, where he toured the facilities, interacted with development teams, and actively participated in the production process behind the new titles.
The Brazilian football icon’s presence generated excitement throughout the studios as he worked alongside live dealers and production crews to incorporate his signature style, energy, and personality directly into the player experience.
The partnership also represents a new direction for the live casino industry, moving beyond traditional celebrity sponsorships toward a much deeper creative integration between sports entertainment and online gaming.
Kickoff Roulette and Marble Cup bring football energy into live casino
The collaboration includes the launch of two new football-inspired live gaming titles:
Kickoff Roulette
The game transforms the traditional live roulette format into a stadium-inspired entertainment experience. It incorporates customized visual elements, dynamic pacing, and exclusive voiceovers connected to Ronaldinho, aiming to recreate the legendary player’s unique charisma and energy.
Marble Cup
Meanwhile, Marble Cup introduces a fast-paced live game show set inside a football-themed studio environment. The concept combines racing mechanics, competitive gameplay, and modern interactive betting opportunities to deliver a more social and immersive experience.
According to the company, both titles were designed to maximize engagement and appeal to the rapidly growing global audience seeking sports-driven entertainment experiences.
Yerevan strengthens its position as a technology and entertainment hub
The launch also reinforces Yerevan’s growing reputation as an emerging hub for technological innovation and digital entertainment development.
During his visit, Ronaldinho praised both the atmosphere in the city and the experience with the CreedRoomz team.
“It is amazing to be here. The energy in Yerevan and the welcome at the offices have been fantastic. Stepping onto this digital pitch is exciting because these games are truly unique. I am proud to be the ambassador for these projects,” he said.
The initiative also arrives at a strategic moment for the industry, capitalizing on the growing global momentum surrounding sports entertainment and upcoming major international football tournaments.
According to CreedRoomz, the partnership aims to build a high-engagement ecosystem focused on viral cross-platform experiences and premium player retention worldwide.
