The company strengthens its presence in regulated markets while adding another leading operator to its growing network of strategic partners.
Octoplay has officially gone live with bet365 in the United Kingdom, adding one of the industry’s most recognized operators to its expanding roster of tier-one partners. The agreement marks the beginning of a strategic relationship between both companies in one of the world’s most competitive regulated markets.
With this integration, bet365 joins other top-tier operators that have recently launched Octoplay’s portfolio in the UK market, including Virgin Bet and BetVictor. The supplier continues to position itself as a key partner for leading UK gaming brands.
The launch also comes during a period of rapid international expansion for Octoplay, which recently secured new integrations with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.
“Our partnership with bet365 represents another important milestone in our accelerating UK expansion,” said Ralitsa Georgieva, CEO of Octoplay. “Working with one of the industry’s most recognized operators validates our approach and reinforces the momentum we have built through successful integrations with leading UK brands throughout 2025.”
Meanwhile, Clement Le Scanff, Head of Gaming at bet365, commented: “We are pleased to partner with Octoplay and introduce their game portfolio to our UK players. Their focus on quality content and player engagement aligns with our commitment to delivering the best entertainment experience to our customers.”
Octoplay currently holds active licenses across 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia. Since going live in October 2022, the company has established partnerships with tier-one operators across key international markets, further strengthening its position as a supplier for leading global brands.
