New accreditations reinforce the company’s leadership in responsible, data-driven advertising
Sportradar (NASDAQ: SRAD), a leading global sports technology company focused on delivering immersive experiences for sports fans and bettors, today announced that its Marketing Services division has secured independent accreditations from two of the advertising industry’s most prominent organizations.
The renewal of the European Interactive Digital Advertising Alliance (EDAA) Trust Seal, alongside its designation as a Google Premier Partner for 2026, underscores the company’s commitment to responsible advertising while validating the effectiveness of its scalable, data-driven, and cost-efficient campaigns.
These certifications mark the latest recognition of Sportradar’s ability to combine its proprietary marketing technology with strong partnerships across the advertising ecosystem, maximizing value for its clients.
Premier Partner status highlights Sportradar’s expertise in leveraging Google’s platforms to optimize campaign management, enhance advertising spend efficiency, and deliver tangible business outcomes with sustained client growth.
Meanwhile, the renewed EDAA Trust Seal, which the company has held for seven consecutive years, acknowledges its commitment to privacy-first, transparent, and user-centric advertising practices. Eligibility for this recognition requires companies to operate their own in-house marketing technology rather than relying on third-party providers.
Following an independent audit conducted by an EDAA-approved certification body, the accreditation confirms Sportradar’s full compliance with the European Online Behavioural Advertising Self-Regulatory Programme, ensuring users can clearly understand and control how they receive advertising.
Nikolaus Beier, SVP Marketing Services at Sportradar, stated that these distinctions “independently validate the effectiveness of our services in delivering highly efficient advertising while maintaining the highest standards of compliance and transparency.”
He also emphasized that the company’s combination of data, expertise, and innovative technology enables it to optimize campaigns across the entire customer journey, driving effective acquisition and retention of sports fans and bettors.
Sportradar Marketing Services leverages the company’s sports, betting, and transactional data to create and deliver personalized advertising campaigns to relevant audiences across a comprehensive suite of digital channels, including programmatic display, video, audio, radio, digital out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools.
