From May 12 to 14, Expo Santa Fe will host GAT Expo CDMX 2026, bringing together key stakeholders in the gaming industry in an event that reflects the sector’s shift toward omnichannel models focused on player experience and operator profitability.
This year’s edition adopts a fully commercial approach, marking a clear transition from theory to practice. The event integrates business, training, and operational spaces into a single platform, aligning with global industry transformations across both land-based and online verticals.
Mexico, a rapidly growing market
Mexico continues to establish itself as one of the most dynamic markets in the region, driven by increasing demand for technological advancements in sports betting platforms, data analytics, artificial intelligence, and enhanced user experiences.
In addition, the upcoming FIFA World Cup 2026 positions the country within a context of accelerated growth across tourism, infrastructure, and technology sectors.
A diverse and evolving ecosystem
The exhibition floor, taking place on May 13 and 14, will feature a diverse portfolio of exhibitors and sponsors representing the full spectrum of the industry, from land-based operations to digital platforms, payments, marketing, and content.
Fintech and payment solutions will be represented by companies such as BPC Banking Technologies, Pronto Paga, Tumi Pay, and KLU.
On the technology side, providers like BetConstruct and Gamanza will showcase solutions designed to enhance scalability and operational efficiency.
Marketing and affiliate strategies will be highlighted by companies such as BYADS and Laafic SMS, reflecting the growing importance of user acquisition and traffic monetization.
In the land-based segment, Aristocrat and Big Bola Casinos will present innovations for casino operations, while BYA Group and Fininvest support operational infrastructure.
Online gaming content will be driven by Pragmatic Play, Amusnet, and developers like Dragon Slaugther, showcasing innovative slots and live casino experiences.
Companies such as Contrato Humano, MentorBet, and Cerus Academy will contribute from a strategic and organizational perspective.
José Aníbal Aguirre, CEO of GAT Events, commented:
“I invite everyone to join us at Expo Santa Fe from May 12 to 14 and take advantage of the strong alignment between supply and demand tailored to operators’ real needs. For the first time in Mexico, we will host two specialized training sessions led by ALEA, focused on the transformation of casino management toward omnichannel models.”
Agenda focused on results
The event’s agenda combines networking, applied training, and business development opportunities:
- Opening Reception (May 12 | Big Bola Santa Fe)
A networking event designed to connect industry leaders. - Exhibition (May 13–14 | Expo Santa Fe)
A dynamic business platform featuring national and international offerings. - ALEA Seminar (May 13–14)
Specialized training on omnichannel transformation. - Gathering & Ronqueo (May 13 | Central Central)
An experiential B2B networking event combining gastronomy and business interaction. - Corporate conferences by GLI and Gamanza (May 13–14)
- Cerus Academy – Performance Show Dealers (May 13–14)
Live demonstrations showcasing service excellence. - Affiliate Experience CDMX (May 14)
Dedicated space for affiliate marketing strategies.
Aguirre concluded:
“GAT CDMX will be a compact and versatile event, fully aligned with the current momentum and future potential of the gaming industry in Mexico.”
