Pragmatic Play, a leading content provider to the iGaming industry, has expanded its partnership with Argentinian operator BPLAY following the launch of new Smart Studio Live Casino tables.
The latest agreement introduces dedicated Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X tables, all designed with a high level of customization enabled by Pragmatic Play’s flexible Smart Studio solution.
These exclusive tables will be available to BPLAY players across the provinces of Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires, strengthening the operator’s footprint in Argentina’s key regulated markets.
Smart Studio allows operators to access uniquely branded tables with various customization levels, delivering localized, high-quality Live Casino experiences that reflect each brand’s identity and player preferences.
This new step further reinforces the long-standing collaboration between BPLAY and Pragmatic Play, highlighting the provider’s commitment to delivering scalable and tailored solutions for its partners throughout Latin America.
Victor Arias, Vice President of LATAM at ARRISE, powering Pragmatic Play, commented:
“BPLAY has been a valued partner for Pragmatic Play in Argentina, and expanding our agreement with additional Smart Studio tables showcases our mutual commitment to delivering premium, localized Live Casino experiences. We are proud to continue growing alongside the operator across several provinces in one of Latin America’s most dynamic regulated markets.”
Leopoldo Saravi, Product and CRM Manager at BPLAY, added:
“Our partnership with Pragmatic Play continues to evolve with the addition of Smart Studio content, which enhances our Live Casino offering across Argentina. These customized tables help us strengthen our brand presence and deepen our connection with players by providing engaging, brand-consistent experiences in every province where we operate”.
