Golden Whale, a leading provider of AI and machine learning (ML) solutions for the iGaming industry, has announced a strategic partnership with merkurbets.de, one of Germany’s most recognized sports betting brands. The collaboration aims to enhance the operator’s platform with advanced engagement and personalization capabilities.
As the official sports betting partner of Bundesliga clubs RB Leipzig and 1. FC Köln, as well as historic second-division teams such as FC Schalke 04 and DSC Arminia Bielefeld, merkurbets.de is already a household name in the German market. Now, powered by Golden Whale’s cutting-edge technology, the company will be able to deliver an even more compelling and personalized experience to its players.
By integrating Golden Whale Foundation and the semi-automated machine learning system LOOPs into its platform architecture, merkurbets.de will gain access to valuable data-driven insights that can generate real-time recommendations and optimize multiple areas of the business.
This innovation will allow merkurbets.de to create tailored player experiences that drive engagement, boost retention, and ultimately strengthen its overall performance. Both companies are already looking forward to the many opportunities this partnership will unlock.
Eberhard Dürrschmid, CEO of Golden Whale, stated:
“Partnering with one of Germany’s most renowned sports betting brands highlights the impact Golden Whale is making in the iGaming industry. We’re excited to work with merkurbets.de and explore how our advanced AI and ML-driven solutions can further cement their position as a market leader.”
Meanwhile, Christian Gruber, COO of merkurbets.de, added:
“AI optimization and data-driven personalization are key elements in every operator’s engagement strategy. We’re delighted to team up with Golden Whale, one of the industry’s leading innovators, and we look forward to seeing how their technology can help us deliver an even better experience for our customers.”
