Apostemos case study shows how Sportradar’s VAIX platform tripled sales and doubled VIP activation, redefining player engagement across the region.
Sportradar, a global leader in sports data and technology, has announced a major milestone in player retention in Latin America through its advanced AI-powered CRM platform, VAIX. In a recent case study with Apostemos, a prominent hybrid gaming operator with operations across Central America, South America, and the Caribbean, VAIX delivered outstanding results—transforming how gaming companies engage and retain their players.
Like many operators, Apostemos faced the challenge of identifying and retaining players at risk of churn. The solution came with the integration of Sportradar’s VAIX CRM and Retention Marketing Services. Leveraging sophisticated AI models, VAIX was able to accurately predict player behavior and automate large-scale, personalized retention campaigns.
Results that speak volumes:
- VIP Growth: The share of active VIP players increased from 25% to 52%, with sales in this segment tripling.
- Massive Engagement: 85% of targeted regular players re-engaged after the second personalized email campaign and a follow-up call, with sales in this segment nearly quadrupling.
- Churn Prevention: VAIX precisely identified players likely to churn, enabling proactive measures such as bonus offers and loyalty calls.
Clark Duque, Strategy and Revenue Manager at Apostemos, emphasized the effectiveness of the solution:
“The model is accurately detecting players likely to churn, which allows us to act quickly by offering bonuses and loyalty calls to keep them engaged. It’s effective for both VIP and regular players.”
He also noted that what began as a single-site implementation in late 2023 has now expanded to five sites, with a new reactivation model already delivering exceptional results.
This success story with Apostemos highlights the transformative power of Sportradar’s VAIX technology, providing gaming operators with a robust tool to optimize retention strategies, boost engagement, and increase revenue in an increasingly competitive Latin American market.
For more information about the case study, visit: sportradar.com/content-hub/case-study/apostemos
