Devilfish.com, a new social poker platform, tackles high acquisition costs and churn rates in the industry
EvenBet Gaming, a leading developer of online gaming software and solutions, has joined forces with Devilfish Poker to launch Devilfish.com, an ambitious new social poker platform that is now live and open to players worldwide.
Powered by Web3 technology, Devilfish.com introduces a next-generation, free-to-play poker room built entirely on EvenBet’s flexible and scalable poker platform, enhanced by Devilfish’s NFT-driven ecosystem. This innovative approach uses digital assets and gamified sweepstakes to attract players while focusing on long-term engagement and retention.
The platform features a dual-access model: all players can enjoy poker for free with a daily allowance of play money to join cash tables and tournaments, while premium players—identified by their NFT avatars—gain access to exclusive benefits such as extended playtime, more tournament options, and enhanced gameplay opportunities.
These NFT avatars serve as both unique visual identities and functional keys to deeper engagement. The more players invest in customizing their avatars, the more features and opportunities they unlock within the ecosystem. Automated daily play money distribution ensures seamless access and sustainability without requiring manual input.
With its community-first approach, Devilfish.com addresses one of poker’s biggest challenges: retention. Traditionally, up to 85% of new players quit after just a few sessions. By shifting from transactional gameplay to a socially driven ecosystem, Devilfish.com aims to transform casual participants into loyal, long-term advocates. This positions both Devilfish and EvenBet as pioneers, committed to building stronger player loyalty and sustainable engagement.
Dmitry Starostenkov, CEO of EvenBet Gaming, commented:
“We are proud to support Devilfish Poker’s bold vision with our powerful and highly customizable poker platform. Their innovative use of NFTs and player segmentation demonstrates how modern technology and strong community values can merge to create something truly unique. This partnership underlines our commitment to pushing the boundaries of what poker platforms can achieve.”
JJ Williams, Founder of Devilfish Poker, added:
“Devilfish.com is one of the most ambitious poker projects the industry has ever seen, and we’re thrilled to bring it to life with EvenBet as our strategic partner. Together, we’re combining cutting-edge technology with a player-first mindset to grow the grassroots of the game. Devilfish is designed as a commercial engine for today’s digital era, redefining what poker can deliver.”
