BETER, the award-winning provider of fast-betting content and data for esports and sports, is gearing up to showcase its full portfolio of products and solutions at the highly anticipated SBC Summit Lisbon.
The event will take place at the Feira Internacional de Lisboa & Meo Arena from 16–18 September, bringing together more than 30,000 delegates. Visitors will be able to meet the BETER team at Stand D240.
Throughout the summit, attendees will have the chance to explore BETER’s globally recognized esports and sports portfolio, as well as discover its latest innovations.
In esports, BETER offers the ESportsBattle tournaments, which deliver continuous betting action across popular titles such as eFootball, eBasketball, eHockey, and now eTennis, with approximately 500,000 events per year.
On the sports side, BETER provides the Setka Cup table tennis tournaments and the BSKT Cup basketball league, with more than 144,000 events annually.
At SBC Summit Lisbon, participants will also be among the first to experience BETER’s latest additions, including the GTR Cup tennis tournaments, padel tournaments, and coverage of official cricket tournaments and leagues worldwide.
Altogether, BETER now delivers betting opportunities across around 700,000 events annually, with up to 50 markets per event and an average operator margin of 7.5%+. All matches come with 24/7 live streaming, real-time data, hyper-accurate odds, and oversight from BETER’s dedicated Integrity team.
BETER will also showcase its Esports Odds Feed, providing market-leading odds for more than 450 tournaments globally, covering over 40,000 pre-match and live events annually, powered by a team of expert traders.
Delegates will gain a comprehensive look at BETER’s technical and content solutions, designed to enhance bettor engagement.
BETER’s influence in the industry is further highlighted by its three nominations at the SBC Awards 2025, in the categories of Esports Supplier of the Year, Live Betting Product, and Sports Data Product.
Gal Ehrlich, CEO at BETER, said:
“The SBC Summit is one of the top events on the calendar, which is why we’re sending a strong team to showcase our stand and demonstrate our award-winning esports and sports products. We’re already a go-to provider of fast-paced content worldwide, with a growing network of operator partners. We look forward to welcoming delegates and giving them a firsthand look at our thrilling offerings.”
Chuck Robinson, CRO at BETER, added:
“BETER has always been—and will continue to be—committed to leading the way in 24/7 fast-betting content for esports and sports. Lisbon will be the perfect stage to underline what truly sets us apart.
We’re also proud to highlight the achievements of our award-winning Integrity team, which ensures that less than 0.01% of BETER events are flagged for suspicious activity. This is a key reason why most of the industry’s biggest operators place their trust in us.”
