Player-funded side-bet jackpots to launch across Betsson Group brands
Specialist supplier ThrillTech has signed a global partnership with Betsson Group, one of the world’s leading gaming operators, to implement its next-generation jackpot technology, ThrillPots, across the operator’s international portfolio of brands.
Through this agreement, Betsson Group will integrate ThrillTech’s fully licensed jackpot solution, enabling customized, player-funded side-bet jackpots designed to deliver measurable incremental revenue.
The optional side-bet mechanism of ThrillPots allows players to contribute to progressive jackpots without disrupting core gameplay, resulting in improved performance across both sportsbook and casino verticals.
Operating multiple brands globally, Betsson Group’s flagship names – including Betsson, Betsafe, and NordicBet – are set to benefit from ThrillTech’s modular and high-performing jackpot engine. The partnership highlights Betsson’s strategic focus on enhancing the player experience through innovation across regulated markets and product verticals.
“As a global leader in iGaming, Betsson Group is constantly innovating to enhance the player experience while driving sustainable growth,” said Ben Bradtke, Co-Founder of ThrillTech. “This deal is a major milestone in our mission to transform how jackpots are delivered at scale, with proven, compliant technology that boosts revenue without cannibalising existing spend.
“ThrillPots gives operators a new way to engage players more deeply, offering thrill and value without friction. We’re proud to partner with Betsson Group, whose global reach and commitment to excellence make them an ideal collaborator,” he added.
The integration is part of Betsson Group’s continued investment in high-performance technology aimed at deepening player loyalty and strengthening operational excellence across Europe, Latin America, and other key markets.
“We’re always exploring new ways to deliver engaging and rewarding experiences for our players,” said Karl Schranz, Director of Gaming at Betsson Group. “ThrillTech’s ThrillPots solution brings an exciting, flexible jackpot layer that enhances both acquisition and retention without compromising our core gameplay. This global rollout reflects our commitment to scalable innovation across the Group.”
