SBC Summit Rio successfully wrapped up last month, welcoming 12,000 attendees and recording an outstanding 200% growth compared to its first edition.
As the first major gathering since Brazil’s gaming market opened, SBC Summit Rio played a pivotal role in connecting businesses by setting the stage for operators, suppliers, and affiliates to align on strategies and explore business opportunities.
“Since January 1st, we have had a fully regulated market, making this the first major event in Brazil under the new framework. This is a key reason to be here, combined with the great quality of events at SBC,” commented Galera Bet CEO Marcos Sabia.
The 2025 event set a new benchmark, making a bold move to Riocentro, Latin America’s largest convention center. With an expo floor spanning 30,000 sqm, 400 exhibitors and sponsors, and a diverse mix of attendees, including C-level executives and senior decision-makers comprising 42% of the audience, the expo was transformed into the ultimate deal-making hub. Notably, all operators already licensed in Brazil were present at the event.
Sean Telford, Head of Operations at KTO, had this to say about the quality of attendees: “We focus solely on Brazil, and all the suppliers we work with are here. Having everyone in one place allows us to strengthen relationships in person, which is extremely important to us.”
Beyond the bustling expo floor, four themed conference stages and a workshop room delivered high-level insights. The conference featured iconic moments, including a keynote from football legend Bebeto, as well as discussions with Brazilian government officials such as Senator Irajá Abreu and representatives from the Ministry of Finance.
Rasmus Sojmark, CEO and Founder of SBC, said: “This edition cemented SBC Summit Rio as the defining event for Brazil’s gaming industry. The caliber of decision-makers and the quality of conversations proved that this event is a platform where business gets done and connections are made.”
The expansion of SBC Summit Rio was highlighted by new initiatives, including the Affiliate Leaders Summit, helping operators navigate new promotional rules, and the Influencer Academy, in partnership with Propane, to educate influencers on gambling promotion.
The Payment Expert Summit was another key addition, providing insights into Brazil’s unique payment landscape, focusing on KYC, fraud prevention, and compliance.
Enhancing the attendee experience, the Food Festival Zone featured nearly 30 food trucks and pre-loaded wristbands, making networking breaks more convenient and enjoyable.
The event concluded with THE INFINITY Rio, a spectacular party coinciding with the carnival, featuring performances by DJ Afrojack and Dubdogz.
Carolina Yumi de Souza from the Ministry of Finance highlighted the event’s significance: “The scale of this event demonstrates the trust that regulation has brought to the market and confidence in Brazil’s institutions.”
SBC Summit Rio will return to Riocentro from March 3-5, 2026.
