Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with leading Irish bookmaker BoyleSports to deliver Smart View racecards, becoming a digital sportsbook partner for the product.
BoyleSports will launch Smart View in time for the Cheltenham Festival, meaning that bettors on its channels will get access to the revolutionary Smart View cards for all races in Great Britain and Ireland in time for the most important week of the year.
Smart View is a cutting-edge racing product developed over several years, which has captured the attention of seasoned bettors and newcomers with its modern, clean and intuitive design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible for all audiences.
The design was perfected using the feedback from thousands of interviews with experienced and novice bettors. The underlying data, which updates dynamically to reflect live conditions at the track, is built on the world-leading Racing Post database, and has been trained by a team of data scientists, racing experts as well as the data iterating on itself.
Smart View was launched to the public in 2024 and is already used by thousands of bettors every day. Its top-rated selections have returned a profit at each of the last two Cheltenham Festivals, if backed to a level stake, and also performed better than the starting price favourites at the recent Dublin Racing Festival.
BoyleSports is Ireland’s largest independently owned bookmaker and has over 390 shops across Ireland and the UK. A committed supporter of racing, its extensive sponsorship portfolio includes the Irish Grand National, the richest race in the Irish National Hunt Calendar.
Daniel Guest, Product Director at BoyleSports, underlined the importance of appealing to a fresh audience while using racing’s extensive bank of data. He said: “We’re delighted to offer Smart View to our customers. What appealed to us is how Smart View is truly unique in the marketplace. The fact that it’s dynamic, backed by 40 years of historic data and built off the back of 3000 interviews with sports fans means that it satisfies our customers’ need for high-quality, informative data, presented in a format that is easy to read for new and veteran bettors alike.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We are delighted to add BoyleSports to our digital partners for Smart View. Our innovative racecard has shown great success, particularly at major festivals, and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.
To find out more about the services provided, including Smart View, please visit https://www.spotlightsportsgroup.com/
