February 11, 2025
After a successful 2024, Pragmatic Play Latin America raises the stakes for the 2025 event season, enhancing its already renowned Pragmatic Play Experience concept.
The leading iGaming content provider embarks on a new adventure with Experiences Beyond Olympus, a proposal with a striking title that invites participants to enjoy exclusive experiences related to the brand’s iconic figures.
Building on the idea initiated last year, Pragmatic Play Latin America revisits the value of the experiential factor and elevates it, launching a new phase that combines elements of its top-performing slot of 2024, Gates of Olympus, with concepts that transcend the gaming context, drawing innovative parallels with virtual reality.
In this way, it aims to create a highly attractive fusion of classic Greek mythology and a futuristic aesthetic, making a creative parallelism with the traditional imagery that evokes other dimensions, once again positioning itself as an innovative brand in the region.
Kicking off officially with SBC Summit Rio, Experiences Beyond Olympus promises to bring the provider’s partners closer to its flagship products in a refreshed way. The journey begins with the brand’s various communication levels and transitions to prominent event platforms, led by its representation of Zeus, to unveil the impressive iGaming universe available in the company’s portfolio.
With the introduction of this new, disruptive, modern, technological, and appealing format, Pragmatic Play Latin America is ready to immerse its audience in a captivating narrative and delight them with top-quality settings.
“Delivering differentiated experiences to industry partners and friends in 2024 marked a turning point in Pragmatic Play’s trajectory in Latin America.
As events unfolded, we confirmed that the brand is much more than a game provider. It reflects creativity and a close connection with people. That undoubtedly defined a path to follow, and Experiences Beyond Olympus emerged as a response to that planning.
So, I extend the invitation to all industry stakeholders to join this new cycle for Pragmatic Play in the continent and create new memories with us,” commented Víctor Arias, Vice President LATAM at ARRISE powering Pragmatic Play.
