Tuesday, February 11 2025

Novusbet Prepares to Shine at ICE 2025

January 15, 2025

ICE 2025 is set to deliver an exciting showcase of industry innovation, and Novusbet is ready to take center stage. With a remarkable record of over 60 million tickets placed and 400,000 weekly active players, Novusbet has established itself as a leader in the betting industry. As a key player within Softquo Holding, Novusbet offers opportunities across all betting verticals. Attendees can visit the company at Stand 4B28 from January 20 to 22 to learn more about its innovative solutions.

Innovative Releases to Watch at ICE 2025


Novusbet is introducing several groundbreaking tools designed to help operators grow, streamline their operations, and stand out in a competitive market. These include:

  • Widget Sportsbook Extension, enabling seamless integration of Sportsbooks into external platforms for effortless expansion.
  • Unified Cashier, developed in collaboration with GoldenRace, offering streamlined player transactions for greater efficiency.
  • Advanced Tools, such as real-time bet history updates, comprehensive liability reports, and an enhanced promotional engine that allows operators to craft impactful campaigns.

These innovations empower operators with the flexibility and data-driven insights needed to stay ahead in the industry.

A Commitment to Compliance and Growth


In 2024, Novusbet achieved new software certifications to expand into additional regulated markets. This milestone underscores the company’s dedication to innovation and maintaining the highest standards of player protection.

The Novusbet Edge


Novusbet’s offerings reflect its core values of innovation, adaptability, and security. Whether operators are launching new ventures, managing risk, entering new territories, or enhancing player engagement, Novusbet delivers trusted and effective solutions.

Exciting Contest at ICE 2025


Visitors to Stand 4B28 can participate in an exclusive contest to win the latest Apple iPhone 16. Winners will be announced daily at 4 p.m., during Martin Wachter’s presentation on Softquo’s green initiatives and the In-shop Mobile tool from GoldenRace.

Novusbet invites industry professionals to join them at ICE 2025 and discover how they can take their operations to the next level.

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