Altenar Shines at Gaming Insights Rio with Cutting-Edge Focus on LatAm Markets

February 20, 2024

The spotlight is on the thriving gaming markets of Latin America (LatAm) as industry leaders gather at Gaming Insights Rio on March 4th. Among the trailblazers in this dynamic landscape is Altenar, a cornerstone in the iGaming sector, poised to make significant strides in the region.

With a steadfast commitment to LatAm, Altenar has been a key player in driving the growth of sports betting, further solidifying its presence with the opening of a strategic office in Uruguay. This strategic move places Altenar in closer proximity to LatAm operators, facilitating enhanced commercial support operations and fostering stronger partnerships.

The gaming scene in LatAm is undergoing a period of transformation, notably in Brazil, where regulatory changes are reshaping the sports betting landscape. Hugo Llanos, Altenar’s Regional Director for the Americas, underscores the uniqueness of LatAm bettors’ preferences, emphasizing their inclination towards promotions and multiple bets, contributing to a vibrant and diverse market ecosystem.

“In LatAm, promotions carry significant weight, enhancing the overall user experience,” commented Hugo Llanos. “From enticing bonuses to multiple betting options, operators must cater to a diverse clientele, ranging from casual bettors to savvy analysts, ensuring a dynamic and engaging platform.”

Altenar’s product suite, ranging from top-tier sportsbooks to turnkey solutions, is meticulously designed to meet the evolving needs of the LatAm market. With a focus on mobile, desktop, and retail platforms, Altenar empowers operators with agility and adaptability, crucial for navigating the rapidly evolving regulatory landscape.

“At Altenar, we prioritize user experience, offering tailor-made solutions to meet the unique demands of our clients,” emphasized Hugo Llanos. “Our relentless focus on customer satisfaction, coupled with innovative features such as customizable designs and localized translations, sets us apart in a fiercely competitive market.”

As the race to dominate the LatAm gaming sector heats up, Altenar is poised to lead the charge, driven by its unwavering commitment to excellence and customer-centric approach. With a dedicated presence in Uruguay and a comprehensive suite of cutting-edge solutions, Altenar remains at the forefront of innovation, driving unparalleled growth and success in the region.