SIS Signs Agreement to Expand 49’s Live Numbers Draws in Africa Through Aardvark Technologies Platform
October 2, 2023
In a significant development, SIS (Sports Information Services) has recently inked a deal with platform provider Aardvark Technologies, aimed at delivering their acclaimed live numbers draws content to operators in Africa. This partnership will facilitate the availability of 49’s, 39’s, and Fast 15’s draw products across both retail and online platforms.
SIS, the owner of the immensely popular 49’s live numbers draws, offers operators a staggering array of over 200,000 betting events annually, including the renowned 49’s Original Live Draw. With a track record spanning over 25 years, 49’s has established itself as a household name. Notably, it features a leading fixed-odds live numbers product that delivers high-quality, live draws from Manchester, UK, twice daily, catering to both online and retail operators on a global scale.
The introduction of the new, high-margin 39’s and the high-frequency Fast 15’s products further elevates the comprehensive offerings in the industry, with draws occurring every three minutes. Bettors seeking detailed information on these products can visit 49s.co.uk, where they can access real-time results, form, and insights into hot and cold balls following each draw. The 49’s brand also maintains an active presence on social media platforms, including Facebook, Instagram, and Twitter (@49sdraw), where presenters engage with a dedicated fanbase multiple times daily.
This multi-channel agreement with Aardvark will open doors for operators in South Africa and other African regions to tap into SIS’ leading 49’s content portfolio, complete with revenue-boosting, round-the-clock betting opportunities. It solidifies SIS’ reputation as a top-tier supplier across multiple verticals while expanding its footprint in the African market, building upon previous successful collaborations with leading operators on the continent.
Joe Andrews, Head of Sales Africa at SIS, expressed his optimism about the partnership, stating, “49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition. We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”
Simas Denisovas, at Aardvark, echoed similar sentiments, highlighting their commitment to delivering premium content and engaging experiences, saying, “We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals. Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”
In summary, this collaboration between SIS and Aardvark Technologies promises to enhance the gaming landscape in Africa by bringing a diverse range of live numbers draws to both retail and online platforms, further enriching the betting experience for enthusiasts in the region.
